The characteristics of this corporate culture encourage the companys employees to generate new ideas and solutions. Tesla motors, an american automobile manufacturer and energy storage company was established in 2003 motors, about tesla. As the torrent of water dried up for the first time in thousands of years. Readon to discover what teslas corporate culture is made of and what it means for innovation. The investor relations website contains information about tesla, inc.
Tesla motors elon musks giant battery factory in nevada is absolutely key to tesla s future because it will help the company cut the cost of. Organisational culture is always shaped and strengthened. A companys organizational or corporate structure is the design and system that defines the patterns of interactions among the companys components. Named in honour of pioneering physicist nikola tesla, the company is best known for its plugin electric cars such as the roadster and model s. Cultural and organizational norms followed by tesla motors. What are some strategies to develop company culture similar to that of tesla or spacex. Pdf on dec 1, 2017, yurong chen and others published business model.
This paper analyses the strategy and leadership of tesla which have enabled. Theres no organizational chart or public list of senior leaders. Tesla ceo elon musk is flattening the management structure as part of a reorganization to streamline operations, according to a memo. What is the corporate culture like at tesla motors. The company is cofounded by elon musk, marc tarpenning, martin eberhard, jb straubel and ian wright. Tesla is a unique company in many ways and this uniqueness also extends to its organizational culture.
Elon musk has made a bold bet that the car industry can move faster than anybody believed possible. Tesla hopes to drive battery and assembly prices down so that the companys entrylevel cars cost no more than. Since business entities have various work culture and philosophies, it is a good. Tesla s strategy is risky and aggressive, but it has worked. Pdf electric vehicles an introduction of the tesla case for. Management will also have a determining factor in the direction of culture and. The challenge of maintaining teslas missiondriven culture peakon. Tesla motors in 2009, tesla had to recall 345 of its roadsters made between march 2008 and april 22, 2009 over concerns that the rear hub was undertorqued and could come loose.
The company is certainly accelerating its reach in the uk. Teslaorganizational change project management management. Specifically, tesla, unlike most companies its size, doesnt have any known management structure. Inside tesla a rare glimpse of electric carmakers culture. Elon musk is restructuring management at tesla fortune. Tesla is also committed to worldchanging technology, like its line of fastcharging sustainable batteries.
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